Join us for a One-to-One Marketing Luncheon
Tuesday, September 9th
Generously sponsored by Kodak

We invite you to discover something personal:

personalized, targeted direct mail that sells.

Your customers are different and they have different needs.
It's like ordering your daily cup of Joe. So personal.

Benefit from a panel discussion with industry professionals and gain real-world insight as we delve into several case studies surrounding web-to-print, PURLs, and variable data printing.

THE POWER OF ONE-TO-ONE MARKETING*...

>44% increase in response rates by adding only a name to a static black and white direct mail piece.
>45% increased response by adding color only to the same direct mail piece.
>135% response-rate increase by adding color and name.
>500% increase in response rates by adding database information as well as color and name.
          *Romano and Broudy Study, as cited in Profiting through Personalization, Xerox, 2001.

SPEAKERS
• Grant Thekan, Team Leader, Bader Rutter & Associates
• Stefan Agustsson, Director of Communications, 3^rd Wave
• Aron Allenson, Genesis Press

MODERATOR
• Robert Barbera, Kodak

DATE & TIME
Tuesday, September 9th, 2008
11:30 am - Registration
Noon - Lunch & Presentation

LOCATION
UBS Tower
One North Wacker Drive
2nd Floor Conference Center, Michigan II Room
Chicago, IL  60606

COST
Current 2008 Members in Advance of Event (By noon on Monday 9/8/08): $37
Non-Members and all Walk-ins (after noon on Monday 9/8/08): $47 


No shows will be billed for reservations not canceled.
All cancellations must be made by noon the day prior
to the event to get a refund.
All refunds issued after the event.

Confirmations will be sent for online and email reservations 
If you do not receive a confirmation, please call
the Club office at 312-450-4106 to verify.

Registration for this event is closed, please check back for future events!